Find Your People - Targeting 101 Workshop

Are you posting, blogging, FB Live-ing to...um, crickets? Or, to your mom? 🤨

"I know my audience is out there. I know they need what I have to offer.

Just how the heck are they supposed to FIND ME?!"

Sounds a tad TOO familiar, right?!

Here's the thing: organic traffic USED to build businesses. And that's what so many courses + programs tell us to do...put your content out there and they will come!

So we post and post, but we're not getting the response we need.

We're not "being found" online.

And it's SO disheartening. But there IS a way.

You probably know that FB + IG Ads are THE path to growing your list, audience & business.

Fine. Great. That SOUNDS all simple and stuff...

BUT HOW DO WE FIND OUR PEOPLE?!

I've got just the ticket for you, my friend...and a sweet deal, too!

YES! I want to find my people

What if - in just 2 hours flat - we can find your people and create a sure-fire plan to get in front of them?

Even if...

✅ You've struggled with targeting your ads before

✅ You're not going to sell anything juuuust yet

✅ You're not ready to commit to a full-blown ad strategy right now

✅ You've never run Ads before (or...you've just boosted posts)

Presenting

🎯 Targeting 101 Workshop

In our 2 hour workshop we'll walk through - step-by-step, hand-in-hand - everything you'll need to identify, find, and attract your audience using Facebook & Instagram Ads.

Here's what we'll cover together:

FIND YOUR PEOPLE
We'll unravel both the mystery and the confusion around targeting your MOST IDEAL audiences on the Facebook/Instagram Ads Platform. Together we'll deep-dive beyond basic demographics, and use the same techniques that the $1500+/mo Ads Managers use (trust me: I'm one of them!) to find & target the right people.

When we're done, you will
- Turn that ideal customer avatar or persona into audiences that you can actually use on Facebook
- Build out your Essential Audiences on the Ads Platform...the right way
- Learn a few pro tricks to find even the most dodgy, problematic audience groups...and make them YOURS
GET IN FRONT OF YOUR PEOPLE...WITH THE RIGHT TEMP MESSAGE
The same way that we WOULDN'T walk into a cocktail party and propose marriage to the first person we see (#awkward), we also need to align the conversation with the "temperature" and needs of the audience we're addressing.

After the workshop, you'll
- Use my simple Audience Layering Strategies to take your people from cold + clueless to warmed up and ready to accept the value, knowledge and - yes - offers that you have to serve them.
- Align your messaging + offers with the stage of your relationship so you can meet your audience right where they're at today
- Stop wasting your ad budget with misaligned messaging in your funnels
KEEP THE CONVERSATION FLOWING
Once we've got their attention, we need a plan to keep it. We can leverage Ads to retarget those folks who've shown interest, and continue to offer more opportunities to get to know each other better.

When you leave, you'll
- Understand how the Ads Platform recognizes the people who are interested
- And then, set up effective retargeting audiences for YOUR stage of business

SKIP THE BIGGEST MISTAKES THAT OTHER ADVERTISERS MAKE

After coaching several hundred business owners on the ins and outs of Facebook + Instagram Ads, I have heard some doozies. And learned a lot about what NOT to do.

So, I'm going to share with you the 10 biggest audience + targeting mistakes that others have made, so you can just skip that madness and go right to the part where your list is growing, your audience is expanding...and you're NOT wasting precious time and money.
FREE BONUS #1

Listen, these are unusual times and we need to pull together. And I want to help you get the most of your Targeting deep dive!

For the first time ever, I'll be hosting 2 Group Q+A Sessions for Targeting 101 workshop participants. Once you've completed the workshop, you'll be invited for the next available sessions!

Value $197
FREE BONUS #2

You'll also receive immediate access to my Find My People Workbook where you'll be able to plot and plan all of the activities I teach you about how to identify, research, find and build your targeting audiences.

Value $97

Targeting 101 Workshop

~~value $297~~

FREE!

This Special Offer For Black-Owned Businesses Includes:

2+ hour LIVE workshop
Step-by-step tutorials, training + tools, and the guidance you'll need to walk away from the Workshop knowing exactly what to do with the information you've learned
Lifetime access
BONUS: Find My People Workbook

LET'S FIND MY PEOPLE!

THANKS FOR THE SHOUT OUT!

Hear from some of our coaching clients + workshop attendees!

Let's face it, Facebook + Instagram Ads are tricky.

But you don't need to go it alone.

Tracy Leigh Morgan

CREATOR of the new FB Ads 101 course

🙋🏼‍♀️ HI, I'M TRACY...

Your FB/IG Ads

Fairy Godmother

As a Facebook & Instagram Ads coach, strategist and ads manager, I've learned that MOST new-ish advertisers. spend so much time creating the perfect programs & course, killer content, and top-notch lead magnets that we KNOW our ideal audience needs.

But no one's listening. Ahem.

Organic traffic USED to build businesses...and that’s what so many courses and programs teach you to do. Build it and they will come! Share that freebie on social and magically grow your list!

So, we post and post and post...but we’re not getting the response we’ve been promised. No thriving email list. No crowds descending on our website. Hardly any response or engagement on our social media platforms.

We’re missing the key element in this equation: our people. The entire reason we started this business in the first place! To serve, love up, and support our people! Where are they??!

This is where the power of Facebook + Instagram ads can come in. As long as we can find our people and get in front of them.

Join us in the Targeting 101 workshop so you can leave confusion, overwhelm and frustration at the door...and grow THE RIGHT AUDIENCE with ease.

You deserve to finally break free of the shoot-in-the-dark, DIY-til-you're-broke dilemma.

Let's do this together!